183 Congress St. Brooklyn, NY 11201 Phone: 718-855-4351 Email: Lars@nodisc.com
- Over 15 years'
experience in the music, media and entertainment fields attacking new projects
and initiatives, opening new promotional channels and revenue streams.
- Developed groundbreaking
and profitable products and businesses for employers, partners and clients
including MTV Networks, Universal Music Group,
EMI Music, Rainbow Media, Warner Music,
Sony Music, BMG, Rykodisc,
- Specialty in
New Media, with experience in digital music distribution, grass roots marketing,
rich media marketing, ecommerce, and technical development.
- Broad list
of music industry and technology contacts.
VIRGIN RECORDS NORTH AMERICA - New Media Consultant
- Consulted new
VP New Media in transition, implementing systems, promotions, site development,
streaming media, content syndication, employee training, etc.
SUDDEN INDUSTRIES, NEW YORK, NY -- VP Business Development
- Developed and
sold effective marketing technologies including SuddenPack™(rich
media email syndication and tracking, Roll Your Own™(user-generated
content and tracking), and Vmations™ (Flash Music Videos).
- Arranged content
syndication for partners including MTV, Island DefJam,
Universal Music, and others.
- Created, brokered,
and developed technology for convergent TV-to-Web ecommerce promotions.
- Brokered bulk
service agreements with MKTG Services, Getmusic,
Universal Records, and Island/Def Jam.
RYKODISC USA -- Director of New Media
- Led label's
groundbreaking Digital Distribution efforts, including distribution deals
with Emusic and Liquid Audio. Arranged content promotions with media, technology,
and retail partners.
- Built industry-leading
online presence for label from the ground up.
- Returned label's
direct mail operation to profitability, largely through online sales promotions
and grass roots marketing.
RYKODISC USA -- Product Manager, Games
- Directed development
and marketing of two editions of popular board game PLAY IT BY EAR from conception
to store shelf. Generated new profit center for company.
- Planned and
implemented marketing budget, including public relations, tradeshows, promotion,
- Opened new distribution
channel (toy retail). Oversaw and provided marketing support to multi-channel
national sales force.
Edited all game content, including selection, production, and licensing of
UNIVERSITY, PROVIDENCE, RI
B.A. American Civilization with Popular Culture Concentration, 1986